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Task Description: Execute the digital advertising strategy to boost S4's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content to targeted audiences. <br />b. Create any necessary content. <br />Responsibilities: <br />Comm LAB shall: <br />Boost social media timeline content to targeted audiences. <br />b. Create social media advertisements. <br />c. Analyze engagement and advertising results. <br />d. Provie KPI report on performance. <br />Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and <br />social. <br />c. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon the fulfillment of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2024. <br />TASK 5: MICRO CAMPAIGN: SCAMS & REPORTING <br />Objective: Promote the micro campaign plan to enhance awareness on scams and <br />how to report them. Educate followers on the most up-to-date scams and how to avoid <br />and report them. <br />Task Description: Implement a plan <br />them. The plan will include outreach <br />communications, and schedule. <br />Responsibilities: <br />Comm LAB shall: <br />to promote scam awareness and how to report <br />channels, partnerships, proposed assets, <br />a. Implement the plan to promote the micro campaign, contact partners, execute <br />online outreach, and develop promotional materials. <br />b. Develop an outreach timeline for the next year. <br />c. Begin to execute micro -campaign tasks in accordance with the approved plan. <br />