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PURPOSE STATEMENT: <br />THE WHY <br />The purpose of community engagement is to focus on <br />activities that facilitate interaction, nuanced discussions, <br />and budget simulation. <br />Santa Ana’s Community Engagement Plan proposes <br />specific outreach strategies that promote broad <br />participation in the annual budget development process <br />across all Council Wards. The challenge is to make <br />budget engagement exciting and captivating, so folks <br />want to participate and see that input translates into <br />action via the resource allocation process. <br />This plan is based on citywide best practices in <br />combination with the April 2023 edition of Government <br />Finance Review, a magazine dedicated to showcasing the <br />best and the brightest in local government finance. <br />City of Santa Ana Finance & <br />Management Services <br />December 19, 2023