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D. The proposed amendments are consistent with the General Plan of the City. <br />Specifically, the proposed amendments are consistent with the following goals and <br />policies: <br />a. Modification to the section pertaining to wireless communication facilities is <br />consistent with General Plan Economic Prosperity (EP) Element Goal EP- <br />3 (Business Friendly Environment), Policy EP-3.5 (Simplify the Process), <br />which promotes streamlined development processes. By creating an <br />administrative process for extending the approval of wireless <br />communication facilities to replace the previous requirement for a new <br />conditional use permit, the City will reduce the time for and cost of extension <br />approvals. <br />b. Modification to the General Restrictions section is consistent with General <br />Plan Land Use (LU) Element Goal LU-1 (Growing Responsibly), Policy LU- <br />1.1 (Compatible Uses), which seeks to foster compatibility between land <br />uses. The change to General Restrictions clarifies incompatible uses that <br />are not permitted. <br />c. Modifications to sections pertaining to billboards are consistent with <br />General Plan Urban Design (UD) Element Goal UD-2 (Sustainable <br />Environment), Policy UD-2.9 (Visual Aesthetic of Built Environment), which <br />intends to ensure that signs are situated to minimize detrimental impacts. <br />The change to the billboard standards will result in billboard construction <br />that minimizes visual impacts. <br />d. Modifications to sections pertaining to hotels and full service hotels are <br />consistent with General Plan Goal LU-2 (Land Use Needs), Policy LU-2.2 <br />(Capture Local Spending), which encourages a range of commercial uses <br />to capture local spending; General Plan Goal LU-2 (Land Use Needs), <br />Policy LU-2.4 (Cost and Benefit of Development), which seeks to balance <br />the benefits of development; General Plan Goal LU-2 (Land Use Needs), <br />Policy LU-2.8 (City Image), which encourages land uses and development <br />that promote the city's image as a business -friendly regional center; <br />General Plan Goal EP-3 (Business Friendly Environment), Policy EP-3.5 <br />(Simplify the Process), which provides for streamlined development <br />processes. The addition of standards for hotels and facilitating full service <br />hotel development will increase tourism -related local spending, maximize <br />the benefits of hotels while minimizing impacts, promote the city's image, <br />and enable construction of full service hotels by right. <br />E. On December 11, 2023, the Planning Commission held a duly -noticed public <br />hearing and considered the staff report, recommendations by staff, and public <br />testimony concerning Zoning Ordinance Amendment No. 2023-04. <br />F. On January 16, 2024, the City Council held a duly -noticed public hearing and <br />considered the staff report, recommendations by staff, and public testimony <br />concerning Zoning Ordinance Amendment No. 2023-04. <br />Ordinance No. NS-XXX <br />Page 2 of 17 <br />