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DocuSign Envelope ID: 103FD4D9-71F7-430D-B935-4E4C68A17877 <br />The augmented digital overlays will be creative, engaging, playful and will <br />be created by local artists to address community issues, histories and <br />themes. Because the artwork is cloud -based and virtual, it can be <br />accessed and viewed by the public 24 hours a day and seven days a <br />week. <br />We will promote the festival events via MASA's email list, which includes <br />over 3,000 artists, community organizations, academics, teachers, Santa <br />Ana residents and Santa Ana Neighborhood Association leaders. MASA <br />also conducts a weekly Cafe MASA night at our TVGB space, providing <br />free coffee, snacks and wi-fi to create community, conversations, and a <br />safe networking space for SAAC residents and the public. During the <br />festival, we will utilize Cafe MASA as open studio nights for the creation <br />and discussion of AR artworks. We will also promote the festival via <br />Eventbrite, Spark OC, targeted Facebook Ads, Instagram, Twitter, flyers <br />and the City of Santa Ana's arts and culture Facebook page. <br />All festival events will be free and open to the public. <br />This project will teach Santa Ana artists and residents to learn how to use <br />free and low-cost AR apps such as Adobe Aero to create their own <br />artworks and enrich the quality of life and cultural expression in their <br />communities. It is our goal that the "We AR Santa Ana" Citywide <br />Augmented Reality Art Festival will jumpstart a multicultural community - <br />based Augmented Reality movement in Santa Ana that will one day rival the <br />city's mural tradition. <br />Because Augmented Reality involves digital overlays to actual spaces, <br />artists can create virtual murals, digital animations, characters, <br />environments and experiences. Artists can create work from home without <br />competing for physical walls, altering the physical environment or facing <br />prohibitive costs of production. User-friendly apps, such as Adobe Aero, <br />which is free, make the creation of AR experiences fun and accessible for <br />youth, adults and seniors. MASH was selected as one of the first <br />organizations in the country to beta test Adobe Aero's new geotagging <br />functionality, and we want to share this new rutting edge technology with <br />the Santa Ana community. <br />Adobe Aero can also be loaded as a Spanish -language version. The app <br />comes pre -loaded with tutorials and starter assets that include pre -built <br />dinosaurs, robots, space exploration, layered illustrations, origami animals <br />and animated characters. Adobe Aero is user friendly and does not require <br />any coding for Santa Ana residents to start having fun and building AR <br />experiences in their own homes! <br />This project will benefit Santa Ana community and enrich the quality of life <br />its residents by working with artists to create artworks that inspire, <br />beautify, celebrate and invite participation in the MASARTE Gallery and in <br />communities throughout Santa Ana, <br />Only 17.3% of Santa Ana residents over 25 years old have a Bachelors <br />degree or higher. The combination of economic realities and lack of higher <br />education places Santa Ana residents at a significant disadvantage to <br />