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EXHIBIT B <br />Our Approach <br />NEVER. STOP. LEARNING. <br />0 ur award -winning community outreach firm takes this mantra to heart. Each project, every <br />community and each agency has its own story and respecting those voices has informed <br />our expertise and taught us valuable lessons regarding the importance of creating dynamic <br />communication strategies. Ours is never a cookie -cutter approach. <br />Rather, our tailored strategies are living, breathing and continuously adjusted to meet the goal. We <br />have successfully executed this approach many time and it has allowed us to build a wide regional <br />support network that we can draw upon for the projects we undertake. This is what sets us apart. <br />While we approach each project with the individual attention it deserves, our experience and re- <br />lationships are put at the client's disposal in a collaborative effort to create something unique to <br />meet your specific objectives. We draw upon local history, institutional knowledge and professional <br />acumen, and stakeholders to view data through a new lens, tailoring our messages to be their most <br />effective. We've experienced first hand how neighborhood characteristics, such as education and <br />language, can be deeply polarizing even where geographic distance is relatively minor. Our past <br />projects have taught us that these differences do not need to be impossible barriers but rather unique <br />differentiators. <br />You can rest assured that with our team as your partner, you will not only obtain the results you are <br />seeking, but you will also gain valuable insights as to the nuances and needs that exist throughout the <br />diverse community you serve. <br />