Laserfiche WebLink
EXHIBIT B <br />RELEVANT EXPERIENCE CASE STUDY <br />East Orange County Water District (LOCWD) is one of the smallest wholesale and retail service <br />providers of water in Orange County. Its service area covers areas of Last Orange, Tustin and the <br />unincorporated area of North Tustin. In 2014, EOCWD faced a crisis communications challenge and <br />with a small staff of six. did not have the resources to develop the messages and adequately communicate <br />these public education messages to their customers. <br />Through an extensive and robust community outreach effort that focused on the benefits of local <br />control and the efficiencies of small government, we were able to engage the local community and as <br />a result we staved off this larger agency. In the end. thanks to our crisis communications strategy and <br />implementation. EOCWD was able to earn the votes at LAFCO. which allowed our client to provide <br />sewer service as well as water to its customers. <br />Outcomes Achieved <br />The crisis communications and outreach effort Communications LAB provided to EOCWD won the <br />Orange County Public Relations Society's 2018 top prize. a Protos. for excellence in Public Affairs. <br />In addition. Communications LAB successfully rebranded the agency and manages all social media <br />community outreach and Preparedness campaigns. <br />Dates of Service - 2019 to Present <br />Key Personnel <br />Project Manager - Brian Lochrie <br />Strategic Communications - Arianna Barrios <br />Director of Digital Strategies - Kelsey Eiben <br />Outreach Manager - Diana Moreno <br />Creative Director - Jessica Van Oven <br />Copywriter - Zane Toledo <br />Services Provided <br />• Public Affairs <br />• Website Development <br />• Community Outreach <br />• Crisis Communications <br />• Graphic Design <br />• Social Media <br />• Micro Campaigns <br />VD <br />AIGT <br />