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EXHIBIT B <br />RELEVANT EXPERIENCE CASE STUDY l� <br />Communication LAB conducted the first Southwest Lake Forest Neighborhood Improvement Needs Assessment <br />to identify root causes of perceived lower quality of life in the southwest area of the city. Initially, quality -of -life <br />concerns were captured during a bi-annual citywide survey, which found that "Area 2" residents felt their quality <br />of life was lower than other areas, plus a desire for improvements in the community. <br />As part of a multi -pronged approach to capture honest feedback and document needs, Comm LAB canvassed <br />residential and business stakeholders, conducted interviews with residents, business, and city stakeholders, <br />conducted a community pop-up event, bilingual surveys, and sent letters. In our comprehensive assessment, we <br />discovered that residents were concerned about a variety of specific issues, including traffic, lightning, parking, <br />noise, crime, issues related to homelessness, property maintenance, bulky item disposal, street sweeping, trash, <br />beautification, and a need for accessible parks. In the wake of our assessment, we developed a series of key <br />recommendations with specific, actionable items that should be considered by the Task Force. <br />Since the completion of the assessment, the Southwest Lake Forest Task Force has implemented many of the <br />report's recommendations such as improved street lighting and parking signage, increased code enforcement <br />action and police patrols at specific locations and, increased bulky item pick up efforts. <br />Unique Features: <br />The study area was home to a diverse community of residential and business stakeholders, including some ethnic <br />minorities. To alleviate the perception of a lower quality of life in the neighborhood, our team also educated <br />residents about the available city services and programs. <br />Key Accomplishments: <br />As a result of our work, the City of Lake Forest received the American Planning Association -California Award of <br />Merit for its first Neighborhood Improvement Project. The project was also featured during a panel on successful <br />neighborhood improvement projects at the 2022 American Planning Association -California Annual Conference. <br />