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EXHIBIT B <br />�l RELEVANT EXPERIENCE CASE STUDY <br />Ready OC & Safe OC <br />City of Santa Ana Police Department <br />60 Civic Center Plaza, <br />Santa Ana, CA 92701 <br />Michael Smith, Police Officer I Homeland Security / UASI <br />Phone: (714) 536-5202 <br />Email: MSmith5@santa-ano.org <br />In 2021, the City of Santa Ana in partnership with the City of Anaheim solicited to And a new contractor to <br />manage and oversee the countywide Ready OC and See Something, Say Something programs funded by a <br />grant from the federal government through Homeland Security. The search was the First time the programs had <br />received new leadership in more than 10 years and Communications LAB was tapped to breathe new life into <br />the emergency preparedness programs. <br />In nine short months, the Comm LAB team has conducted a massive overhaul of both programs that has <br />included top to bottom strategy assessment, brand alignment, rebranding, new visual assets, two new <br />websites, email outreach programs, partner development, microcompaigns and more. Of specific note, the <br />Comm LAB team recognized the disconnect between the two program which kept the from efficiently working <br />together. The See Something, Say Something was rebranded and relaunched under the name Safe OC at a <br />press conference in early 2022. Together, the new programs have begun garnering attention countywide, <br />drawing subscribers and impressive social media followings at a fastest pace in three months than either <br />program had garnered in almost 10 years of existence. <br />Dates of Service:2021 - Present Key Personnel: Kelsey Eiben, Project Manager <br />Contract Amount: $400,000 Arianna Barrios, Strategist <br />Michelle Lim, Social Media <br />Zane Toledo, Copy Writer <br />Jessica Van Oyer, Graphic Design <br />ReadyQC <br />Orange County' emergency preparedness resource <br />Safe 31C <br />L H.at�Y <br />