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EXHIBIT B <br />Management Plan <br />s denoted in the included resumes, each of the key Communications LAB team members <br />below is Senior Project Managers in their own right with demonstrated expertise in manag- <br />ing complex teams and projects. In this way, Communications LAB can provide McCarthy <br />SoPAC superior expert support. <br />Should there be limited professional availability within our own team, our firm can step up to fill <br />those roles with ease. Additionally, should a particular project require specialized skills, project <br />area knowledge or audience sensitivity, we have an incredible bench of strategic partners to <br />supplement our team to support McCarthy. In this way, you are always assured of exceptional <br />professional leadership from the Communications LAB team. <br />Diego Teran - <br />Latino Outreach / <br />Media Relations <br />Communications <br />ZA (Winning) Communications Process <br />• Define The Goals & Objectives <br />• Identify Audiences & Potential Issues <br />• Develop & Test Messaging <br />• Utilize Effective Communications Channel(s) <br />• Evaluate & Respond to Input <br />• Measure Results & Refine Strategy <br />• Repeat As Needed <br />• Report the Results <br />