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EXHIBIT B <br />PROPOSAL—RFP NO: 23-014 <br />Jun 1, 2023 - May 31, 2026 <br />and informational packets including annual Kids Activity Workbooks and Teacher's Packets <br />to promote the Annual Youth Water Poster Contest. Much of this collateral will be in English, <br />Spanish and Vietnamese. <br />• Media relations including press release writing, story pitching, media outreach and target <br />media list maintenance as needed. <br />• Planning, content development and execution of community outreach campaigns, <br />including... <br />o Annual Youth Water Poster Contest <br />o Every Drop Counts <br />o Water -Wise Landscapes <br />o Fill It From The Tap! <br />o Mayor's Challenge <br />o Santa Ana's Award -Winning Water <br />o Slow The Flow. Save H2O! <br />o Don't Clog with FOG <br />o Cross Connection Control AND SoCal Water$mart Rebate programs <br />• General copywriting and editing including but not limited to: <br />o Water and wastewater system articles for the City's various communication channels <br />including Santa Ana Green, Nixel, website [santa-ana.org] <br />o Posts for the City's social media channels <br />o Rate notices <br />o Awards submissions <br />o Speaking points, scripts, and development of PowerPoint and other multi -media <br />presentations <br />• Other ancillary services to support the Water Resources Division such as research, outside <br />vendor and promotional item sourcing, attendance at select meetings and events, program <br />management and logistics, and strategic partnership development as needed. <br />Following this letter, we present our firm profile and experience, relevant project experience, an <br />organizational chart and team bios. Client references are included in Attachment 3 of the <br />Appendix. <br />Our Scope of Services under Attachment 1 further outlines our understanding of the Division's <br />needs, our approach, a detailed explanation of activities, an implementation plan and a timeline <br />to complete the deliverables. A corresponding budget or Fee Proposal is included under <br />Page 1 3 <br />