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EXHIBIT B <br />PROPOSAL—RFP NO: 23-014 <br />Jun 1, 2023 - May 31, 2026 <br />• Write, edit, design, and generate camera-ready art for printed pieces that promote the City's <br />initiatives and campaigns including direct mail brochures, flyers, newsletters, postcards, <br />informational and activity packets, banners, posters, bus shelter ads and signage. <br />• Write and edit press releases for distribution to the media and articles for Santa Ana Green, <br />Cosas and Nixel about important water -related announcements, water quality programs, <br />and water construction projects. <br />• Develop submissions for awards by the APWA, OCEC and CMUA and other industry <br />organizations to garner further recognition for the Water Resources Division. <br />• Develop water -related messaging, talking points, and multi -media presentations for City <br />Councilmembers, the PWA Executive Director, and Water Resources Division Manager as <br />needed. <br />• Producing these types of special projects will involve additional client meetings and/or <br />conference calls, research, interviews, copywriting, editing, design, creating new graphics, <br />purchasing stock photography, proofreading, vendor relations, obtaining estimates, and <br />coordinating with City approved vendors. Not included in the fee schedule is actual <br />printing, product purchases, or other significant reimbursable costs such as <br />photography. These reimbursable expenses would be incurred and billed only upon <br />approval by the City. <br />Implementation Plan: <br />1. As stated above, Straightline will assess, identify and prioritize the focus of the Division's <br />outreach each year in collaboration with the Water Resources Manager, Principal Civil <br />Engineer, Water Quality Manager and other stakeholders. This will be accomplished during <br />annual kick-off meetings as well as regularly scheduled monthly meetings, after which we <br />will review and adjust (if needed) the strategic plan and establish the projects to be carried <br />out. <br />2. With each project, Straightline will make recommendations for messaging and branding, <br />outline action items, assign tasks, and develop a specific production timeline. <br />3. We utilize Straightline's online platform [Monday.com] to manage workflow processes, <br />enhance client communication, and keep projects on track more effectively. <br />Page 1 20 <br />