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Mr. Frank Arroyo <br />City of Santa Ana <br />Parks, Recreation and Community Services Agency <br />20 Civic Center Plaza, 2nd Floor, Room 273 <br />Santa Ana, CA 92701 <br />Re: Cover Letter of Interest — Food and Beverage Concessions No.: 23-040 <br />Greetings Mr. Arroyo, <br />We are excited to submit our proposal to continue as your food service partner at Santa <br />Ana Zoo. We believe that with your emphasis on conservation and wellness, our <br />offerings align with the Zoo’s mission, values, and future <br />With five years of working side-by-side with Santa Ana Zoo, Bean Sprouts truly <br />understands your seasonality, your business model, the multiple audiences you serve, <br />and the importance of your visitor experience. With a menu that includes sandwiches, <br />salads, pizzas, and an organic espresso bar alongside our Imaginibbles kids’ menu <br />(which won Best Kids’ Meal in the U.S), we will continue to provide a top-notch dining <br />experience for the Santa Ana Zoo guests. As requested, Bean Sprouts is willing to <br />expand our offerings to include (preferably locally-sourced) alcoholic beverages. <br />Even though COVID greatly affected both of our organizations and zoo visitorship has <br />been under the projected 340,000 the past years, we’ve remained a solid and positive <br />partner. Not only did we initially invest more than $200,000 and brought the space up to <br />code/ADA compliance, we’ve maintained an amazing relationship with the team, <br />engaging in nearly every opportunity to collaborate. <br />Your visitors have been delighted with Bean Sprouts’ offerings. Our consistent capture <br />rate is significantly higher than the past concession vendor and 75% higher than the <br />industry standard for zoo concessions. Our recently refreshed menu offers more diverse <br />cultural options, even lower price points with our new “make it a meal” program, and <br />items your visitors asked for, like soft serve and plant-based protein. <br />Part of Bean Sprouts’ success at Santa Ana Zoo is due to our exceptional Bean Sprouts <br />team, with our current manager at Santa Ana Zoo since our 2018 opening (and with our <br />company for more than 8 years). In addition, our training headquarters and many of our <br />key executives are located within a short driving distance of Santa Ana Zoo.