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City of Santa AnaOUTREACH EFFORTS <br />Total digital contacts <br />(social media, newsletters, mySantaAna app, etc.) <br />Total “Understanding the City of Santa Ana Budget” Video views <br />(Includes partial views, all 3 languages) on YouTube and social media <br />Budget survey postcards distributed <br />mySantaAna app -Budget Survey App <br />Social Media Impressions (FB, IG, Nextdoor, X) <br />Budget webpage visits <br />News media placements <br />New Santa Ana, Orange County Register, Voice of OC, Little Saigon TV, <br />Nguoi Viet newspaper <br />*Note: Does not reflect total number of people. Some individuals may be counted more <br />than once due to engagement on multiple platforms. <br />*New Visitors from Jan 1-April 29, 2024 <br />*3 push notifications to 28,000-29,000 users per push <br />460,00 <br />0 <br />29,00 <br />0 <br />396,746 <br />2,94 <br />4 <br />61,42 <br />8 <br />93,661 <br />5 <br />3