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w ? 1 <br /> CITY OF SANTA ANA <br /> B. Proposers will be ranked by the review committee based on the following criteria: <br /> CATEGORY POINTS <br /> Responsiveness to RFP <br /> • Proposal's compliance with the requirements of this RFP. <br /> • Scope of Services offered including ability to provide optional <br /> services. 15 <br /> • The value to any new and/or innovative product or service <br /> suggestions or other new ideas and enhancements. <br /> Experience of Firm and Personnel <br /> • The experience, resources, and qualifications of the firm and individuals 50 <br /> assigned to this account, including manager, supervisor and assigned <br /> staff. <br /> Relevant Project Experience 25 <br /> References <br /> • References that are similar in size and project scope to the City. 10 <br /> TOTAL POSSIBLE SCORE 100 <br /> C. A final score will be calculated for each submitted proposal and used to rank Proposers. <br /> Based upon the foregoing criteria, all proposals shall be ranked by score. Only those <br /> proposals receiving a score above 70 will be considered for award. The City reserves the <br /> right to award the contract to any proposer(s) with a score above 70. The review committee <br /> will evaluate proposers based on their response to the RFP and the City evaluation criteria <br /> set forth above. <br /> D. The City is under no obligation to accept any proposal and reserves the right to negotiate <br /> with respondents as to fees and terms. The City may reject proposals at its sole discretion. <br /> If proposal fails to satisfy any requirements outlined in this RFP, it may be considered non- <br /> responsive and may be rejected. <br /> The City shall not be obligated to accept the lowest priced proposals, but will make awards <br /> in the best interests of the City after all factors have been evaluated. <br /> The review committee will recommend the qualified Proposers to the City Council or City <br /> Manager for award of contract, as appropriate. <br /> E. The review committee may invite the proposers to interview. The City reserves the right to <br /> seek additional information from any or all Proposers invited to present proposals. A final <br /> score will be calculated for each submitted proposal and used to rank Proposers. City <br /> reserves the right to begin negotiations and enter into a contract without holding interviews, <br /> or further discussions. <br /> RF Y.99-WM Digital Marquees for MMpTegl cations 519A_4;W 6f 61 <br />