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Executive Summary <br />cost recovery study has been a staple for California cities for the past 40 years, and <br />typically, it is at this point in the proposal, we talk about the "art" and the "science" of the <br />study. Because these studies operate in the world of allocation and indirect costs - <br />which by definition are built on estimations - they do not reach a "CPA" level of accounting <br />accuracy. They are more art than science. While this is true, too often consultants use this as an <br />excuse to lower expectation for the study as a whole. In this proposal, GCP is throwing out this <br />disclaimer. We are aiming for perfection, and we are confident we can get it. <br />There are two key reasons for this confidence: <br />First, the strength of our project team and second, our strategy to jump any hurdles and hit <br />the project targets. The targets are very clear and the hurdles to hit those targets are not a <br />mystery. <br />MW ' Project Team: The targets we need to hit for success, and the <br />potential hurdles in front of us blocking those targets, can all be <br />Vz conquered through teamwork. Our project team includes: <br />lop <br />Brad Wilkes. Brad has been working exclusively with local governments for the past 40 years. <br />He has built a number of successful consulting firms and has worked his way up from a front- <br />line consultant to the highest levels of management for a number of national firms. Specific to <br />this proposal, he has also participated in at least a dozen cost recovery projects for <br />development -related services for the city of Santa Ana. <br />Jeff Wakefield. Jeff is one of the state's most qualified cost analysts. His 30-year career has <br />been focused on development -related services in city and county government. His comfort <br />zone is in the world of building, planning, traffic, engineering, and all things development. <br />During his career, Jeff has also completed several cost recovery studies for the city of Santa <br />Ana. <br />Cindy Sconce. Cindy's 23-year career has also been focused on cost analysis of local <br />government. While she and Jeff have somewhat parallel interests in the development <br />functions of city government, she is one of only a few consultants in the state that pairs this <br />experience with the second important step of a project like this - the actual experience in <br />navigating the confusing and complex web of state and federal requirements that must be <br />met to obtain reimbursement of many of those costs. <br />Bill Busath. Bill's key role as a team member is a linchpin for the success of our effort. He will <br />view this effort through the lens of a city staff member. Too often, as consultants to <br />government, we make assumptions and plans based on our experience - just assuming these <br />Government Consulting Partners �i City of Santa Ana PW Proposal 4 <br />1111_ll <br />