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6.6 Program Recommendations <br />Traditionally, Vision Zero is based on data -driven decision making, sup- <br />plemented with the first three E's of safety: Engineering, Education, and <br />Enforcement. These E's were developed around 1925 by the National <br />Safety Council and came long before the concept of Vision Zero. The <br />field of transportation planning is slowly expanding the E's and includ- <br />ing a Safe Systems' approach. Rather than focusing on unachievable <br />levels of perfection, this approach offers a human -centered approach <br />that proactively reduces crash risk and severity of collisions. It reprior- <br />itizes the E's with an equitable, forgiving lens. The following sections <br />display descriptions for the three E's, paired with proactive steps to <br />further the discourse with equity as a focal point. <br />Engineering tD <br />Vision zero uses engineering to reduce the likelihood of fatal or seri- <br />ous collisions through proactive roadway designs. Proactive designs <br />study the roadway characteristics of high collision corridors and inter- <br />sections, recommend treatments, and apply those treatments to simi- <br />lar corridors and intersections as a preventative measure before they <br />result in an injury hot spot. <br />For example, designing self -enforcing roads and offering safe, equita- <br />ble options for travel by foot, bicycle, and transit and managing speeds <br />for safety will help reduce risk of crashes and lessen the need for en- <br />forcement. <br />Engineering Examples: <br />• Roundabouts <br />• Road buffets/road diets <br />• Curb space management and edge friction <br />• Traffic calming <br />• Daylighting intersections <br />1 Shahum, Leah. "It's Time to Evolve Beyond the Es Approach to Traffic <br />Safety. Vision Zero Network," Vision Zero Network, January 20, 2022, https-.H <br />vision zero n etwo rk.o rg/its-ti m e-to-evolve-beyo n d-th e-es-a p p ro a c h-to-traffi c- <br />safety/ <br />Education <br />It is important for roadway users to be aware of and follow roadway <br />rules for everyone's safety and comfort. Education -based programming <br />can be held for ages and abilities, and held in schools, senior centers, <br />or even community events. Human beings are vulnerable, and every- <br />one plays a role in preventing serious injuries and deaths. Education <br />can be empowered through various levels of government, non-profit <br />and advocacy groups, academia, and the general public. The most ef- <br />fective education is aimed at motorists. <br />Education Examples: <br />• Safety assemblies <br />• DUI awareness campaigns <br />• Demonstration projects <br />• Bike safety and maintenance workshops <br />• Share the Road campaign <br />• Safety campaign from social media to newspapers <br />• Driver training programming <br />Enforcement (J <br />It is important that roadway users must behave in a manner that is safe <br />and respectful to everyone else to prevent serious collisions. Histori- <br />cally, transportation planning has over -emphasized enforcement, lead- <br />ing to discriminatory traffic stops. It is also important to factor in that <br />the presence of police officers can make some communities uncom- <br />fortable. Enforcement is most effective when paired with equity and <br />education. <br />For example, prioritizing warnings and education before issuing tickets <br />and fines can help encourage residents to appreciate road rules. In <br />Santa Ana, over a third of pedestrian collisions occur when the pe- <br />destrian is crossing in a crosswalk at an intersection. An example of a <br />proactive measure would be to implement lead pedestrian intervals or <br />no -turn blank out signs. <br />144 <br />