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Nette Pletcher, Founder <br />Beez Kneez Creative <br />2020 Froude Street <br />San Diego, C k 92107 <br />(208) 340-8281 <br />nette@beezkneezcreative.com <br />BEEZ A\EE% C1t I? \Tl\ E <br />Scope of Work: Education Initiatives <br />During the twelve-month contract period, Beez Kneez Creative will provide consulting services for <br />the City of Santa Ana that will be utilized for the development of the Community Connections: The Zoo <br />d� You programmatic series, including but not limited to: <br />Part I: Building Capacity for Interpretation <br />A. Support development of interpretive graphics for Discovery Station & Farm Exhibit <br />1. Coordinate with the zoo's designer to write copy and propose graphics content for 4 interpretive <br />panels, 5 animal ID's, and up to 30 totem signs. <br />a. Themed around the 5 senses: touch (animal ambassadors); taste (garden); smell (e.g., <br />porcupine; sight: and hearing) <br />b. One interpretive panel will focus on ambassador animals <br />B. Conduct training workshops on basics of interpretation <br />1. Design and deliver two train -the -trainer workshops for Education Specialists to enable them to <br />train current and future part-time staff in interpretive techniques and best practices. Topics to <br />include: <br />a. Principles of interpretation <br />b. Identifying interpretive themes <br />c. Knowing your audiences <br />d. Understanding your unique resources <br />e. Choosing appropriate techniques for each audience <br />f. Interpreting difficult topics <br />g. Interpretation in practice <br />h. How to train others <br />DELIVERABLES: <br />• Copy and concept for interpretive graphics for Discovery Station & Farm Exhibit <br />• Training workshop materials <br />Part II: Evaluating Education Programs <br />A. Design evaluation instruments and protocols to assess impact of new Goat Yard experience on <br />staff and guests <br />1. Specify the goals for evaluation <br />2. Identify methods to address evaluation goal using quantitative and qualitative measures <br />3. Pilot test evaluation instruments and adjust protocols and tools accordingly <br />4. Conduct evaluation and analyze results <br />