2024-019 - Santa Ana Vision Zero Plan

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4.1 Overview Purpose Thorough community engagement routed in equity is essential to un- derstand the City's current state of infrastructure and to address the types of improvements needed for a safe and enjoyable multimodal network. The Santa Ana Vision Zero Plan conducted outreach from Fall 2022 through Spring of 2023. Outreach efforts were led by Lati- no Health Access (LHA), a non-profit who has been ingrained in the community for many years and has built an extensive network to solicit feedback and gain trust with Santa Ana residents. They have been an integral part of the community engagement components of the Down- town and Central Complete Streets Plan and the Active Transportation Plan. Latino Health Access Latino Health Access (LHA) applies a highly participatory methodol- ogy in community engagement and has built long-standing relation- ships with community members. LHA delivers culturally appropriate health -related services and equitable programming and is well versed in engaging individuals in low-income, low -opportunity areas in trans- forming their environments and creating positive, concrete changes. LHA has trained volunteers, students, community -peer networks and promotores, or community experts, who live in the community and have connections with individuals and families experiencing the most significant vulnerability. The relationships with the community enable trust, information -sharing, and lifts the voices of residents who may not have otherwise been included in a conventional engagement ap- proach. LHA brings the project to the public rather than expecting the public to show up to project meetings. This broader reach strengthens the value of the input collected in the project and has been an asset to informing project recommendations. The community engagement con- ducted in the SAVZ Plan helped inform project recommendations and also built a foundation for further funding to bring these projects to life. Outreach Efforts The team, led by LHA, collaborated to develop a Community Engage- ment Plan (CEP) for virtual and in -person outreach strategies in accor- dance with COVID-19 protocols. The tasks included in the CEP are list- ed below. • Monthly Project Development Team (PDT) meetings • Five (5) community events • Up to five (5) Stakeholder Advisory Group meetings • Community survey • Pop -ups • Social media posts • Educational video • Project website 4.2 Outreach Materials Draft outreach materials were developed including project branding, social media content, online maps, infographics, flyers, and information sheets to support the community survey distribution and stakeholder meetings. All materials were designed in English, Spanish, and Viet- namese with Spanish -speakers present at all events to accommodate the diversity of City residents. Some materials such as the survey and flyers were distributed both online and in printed format as well as by City Staff at various neighborhood association meetings. ,Ns,y a aqv o o 68