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or a private person in giving legal notice; nor shall the same include any sign not exceeding twenty s~uare feet in area used exclusively to advertise the sale or lease of the property on which the sign is placed, or to designate the name or the oc- cupant of the premises. "SECTION 8~41.3. Same. Accessory Sign Defined. "'ACCESSORY SIGN' is defined to be any advertising sign or sign device erected or maintained and which is strictly inci- dental and subordinate to the lawful use~of the premises upon which it is located, and indicates the business transacted or services rendered or goods sold or produced on the premises, or an occupant thereof; provided, however, that said accessory sign shall not have a surface area greater than forty square feet. "SECTION $4~1.4. Same. Exceptions. "The provisions of Section 8~1 shall not apply to any sign structure constructed, painted or maintained on a building or premises on which the advertising is limited to: (a) The name of the building whereon the sign is located. (b) The name of the person, firm or corporatie~ occupying the building and the type of h~siness conducted by such person, firm or corporation. (c) The name of the product manufactured on the premises. (d) Advertising which is strictly incidental and subordi- nate to the lawful use of the premises on which it is located, including signs advertising services rendered or goods sold on the premises, but no such advertising or signs shall exceed forty square feet in area. (e) The exceptions shall not be construed as permitting signs indicating the trade name, merchandise or service of any person or corporation who pays a consideration for the privilege of placing, maintaining or using any portion of said sign or painted advertising to the owner or occupant of the premises