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ORDINANCE NO. NS- 1721 PAGE THREE (9) Any sign providing traffic or parking information to motorists entering into or traveling in a privately-owned parking area or providing direction to pedestrians walk'ing on the site of a business activity and, except for signs reading "entrance" or "exit" only, having no significant purpose or effect of attracting the attention of motorists or pedestrians moving or located outside of the site on which the sign is located, provided such sign does not exceed four feet in height. (10) Any sign or advertising display which con- stitutes traditional decOration for a holiday, provided such sign or advertising display is not displayed earlier than 45 days pri~r to such holiday nor later than seven days after such holiday. DIVISION 2. DEFINITIONS Sec. 41-860. General. The words and phrases used in this Article sharll be construed as defined in this Division, unlesB the context clearly requires otherwise. Unless a different definition is set forth in this Division, or elsewher~ in this Article, the definitions set forth in other provisions of this Code shall likewise apply to this Article. Sec. 41-861. Advertising display. "Advertising display" means a display consisting of pennants, banners, festoons, flags, balloons, strings of lights, or similar items, designed to attract the attention of the public to a business activity. Sec. 41-862. Alter. "Alter" means to change the copy, color, size, shape, illumination, position, location, construction or supporting structure of a si~n, but does not include ordinary maintenance. Sec. 41-863. Awning. "Awning" means a temporary shelter composed of non- rigid material on a supporting framework, affixed to the exterior wall of a building..