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<br />258 <br /> <br />[ <br /> <br />[ <br /> <br />ORDINANCE NO. NS-2ll6 <br /> <br />2. <br /> <br />Alter: to change the <br />illumination, position, <br />supporting structure of <br />maintenance. <br /> <br />copy, color, size, shape, <br />location, construction or <br />a sign, not including ordinary <br /> <br />3 . <br /> <br />Area of a siqn: the entire area within a single <br />continuous perimeter composed of squares or rectangles <br />that enclose the extreme limits or writing, <br />representation, logo, or any figure of similar character, <br />together with any frame, background area, structural <br />trim, or other material or color forming an integral part <br />of the display or used to differentiate such sign from <br />the background against which it is placed. The supports <br />or uprights on which any such sign is supported shall not <br />be included in determining the sign area. The area of <br />signs with two faces shall be considered to be the area <br />of the largest face. The area of signs with three or <br />more faces shall be considered to be the area of the <br />largest face or one-half the area of all the faces, <br />whichever is less. <br /> <br />~ <br /> <br />4. Awninq sign: a sign affixed to or imprinted on a <br />temporary shelter composed of nonrigid material on a <br />supporting framework, affixed to the exterior wall of a <br />building. <br /> <br />5. Business activity: an enterprise offering goods, <br />services, or other consideration to the public, in legal <br />occupancy of a site or of a specific portion of a site <br />and under separate and distinct management from any other <br />enterprise located on the same site. <br /> <br />6. <br /> <br />Business frontaqe: the horizontal dimension of <br />or individual business elevation measured <br />level. <br /> <br />a building <br />at ground <br /> <br />7. <br /> <br />Canopy siqn: a sign affixed to any <br />archi tectural projection extending over a door, <br />window, or outdoor service area. <br /> <br />permanent <br />entrance, <br /> <br />8. <br /> <br />Chanqeable copy siqn: a sign or portion thereof which <br />copy is changed manually or electrically, such as <br />readerboards and electronic message boards, without <br />altering the face or surface. <br /> <br />9. <br /> <br />Construction sign: a sign at the site of a construction <br />project which identifies the project and/or the persons <br />or firms involved in it. <br /> <br />10. Directional siqn: a sign erected for the purpose of <br />facilitating or controlling the efficient and safe <br />movement of pedestrians or vehicles on private property <br /> <br />24 <br />