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~~ ORDINANCE NO. NS-2l17 ~m'( adjacent signs. (4) The design and manufacture of all signs must be of a professional quality and must be produced by a professional sign contractor licensed to do business in the city of Santa Ana as a sign contractor. Sec. 41-1022. primary siqns, qeneral standards. primary signs shall comply with the following standards: (1) Primary signs shall announce the name of the business uS1ng letters, graphics, symbols, logos or trademarks. The advertising of goods and services offered for sale, product logos, or product trademarks is not allowed. Directional information may be included in primary signs. (2) Roof signs, flashing, rotating, animated, automatic changing, digital, and inflatable display signs are not permitted. (3) only one tenant's street. primary sign shall be allowed for each frontage that faces directly onto a (4) A color and lettering board shall be submitted with each application for a sign permit. Sec. 41-1023. primary wall siqns. primary signs which are wall signs shall comply with the following standards: (1) The sign shall not extend more than six inches from the building plane. (2) The sign area shall not exceed two square feet per linear foot of each tenant street front elevation to a maximum of 100 square feet of sign area per tenant street front elevation. (3) The area of the sign shall not exceed 50% of the signable area for each tenant. (4) No sign shall have a horizontal dimension that exceeds 75% of the horizontal dimension of the portion of the building occupied by the activity identified by the sign, measured on the side of the building on which the sign is located. 3