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187 <br /> <br />(2) The sign area shall not exceed two (2) square feet per linear foot of each <br /> tenant street front elevation to a maximum of one hundred (100) square <br /> feet of sign area per tenant street front elevation. <br /> <br />(3) The area of the sign shall not exceed fifty (50) per cent of the signable <br /> area for each tenant. <br /> <br />(4) No sign shall have a horizontal dimension that exceeds seventy-five (75) <br /> per cent of the horizontal dimension of the portion of the building occupied <br /> by the activity identified by the sign, measured on the side of the building <br /> on which the sign is located. <br /> <br />(5) The top of the sign must be placed below the level of the second story <br /> window sills, but in no event higher than three (3) feet above the ceiling <br /> level of the ground story, or above the roof line of the building. <br /> <br />(6) Illumination of signs by incandescent bulbs is allowed only if done by <br /> projecting light fixtures of historic character. Nonhistorical buildings may <br /> use incandescent, exposed neon and internal lighting. <br /> <br />(7) Sign types are limited to one (1) of the following per building: <br /> <br /> a. Individual letters. <br /> <br /> b. Sandblasted or carved signs. <br /> c. Solid sign faces and backgrounds. <br /> d. Neon signs. <br /> e. Internally or backlit individual letters. <br /> <br />(8) Sign materials are limited to the following per building: <br /> <br />a. Fourteen (14) pounds or greater density <br /> automotive lacquer or the equivalent. <br /> <br />b. Paint. <br /> <br />c. Wood. <br /> <br />d. Metal. <br /> <br />e. Acrylic or plexiglass. <br /> <br />f. Neon. <br /> <br />foam finished with <br /> <br />Ordinance No. NS-2449 <br /> Page 3 of 9 <br /> <br /> <br />