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Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2025. <br />TASK 4: READY OC SOCIAL MEDIA ADVERTISING <br />Objective: Deploy social media advertising within the project budget to promote <br />Ready OC's overall objectives, promotional information, and micro -campaigns. <br />Task Description: Deploy the digital advertising strategy and budget to boost ROC's <br />social media channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content. <br />b. Develop social media advertisements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute digital advertising with allocated funds. <br />b. Execute routine advertising programming and monitor results. <br />c. Provide KPI reports at the end of each task monitoring success and opportunities. <br />Santa Ana shall: <br />a. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />TASK 4-A: READY OC SOCIAL MEDIA ADVERTISING (Q3 24) <br />Objective: Deploy social media advertising within the project budget to promote <br />Ready OC's overall objectives, promotional information, and micro -campaigns. <br />Task Description: Deploy the digital advertising strategy and budget to boost ROC's <br />social media channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content. <br />b. Develop social media advertisements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute digital advertising with allocated funds. <br />b. Execute routine advertising programming and monitor results. <br />c. Implement Search Engine Advertising Program <br />d. Provide KPI reports at the end of each task monitoring success and opportunities. <br />Santa Ana shall: <br />a. Review KPI report at the end of each subsequent digital marketing task order. <br />Ready OC Statement of Work , <br />FY 24-25 L/ Q <br />COmmunicationsLA& <br />