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Santa Ana shall: <br />a. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of March 2025. <br />TASK 4-D: READY OC SOCIAL MEDIA & SEARCH ADVERTISING (Q2 25) <br />Objective: Deploy social media advertising within the project budget to promote <br />Ready OC's overall objectives, promotional information, and micro -campaigns. <br />Task Description: Deploy the digital advertising strategy and budget to boost ROC's <br />social media channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content. <br />b. Develop social media advertisements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute digital advertising with allocated funds. <br />b. Execute routine advertising programming and monitor results. <br />c. Implement Search Engine Advertising Program <br />d. Provide KPI reports at the end of each task monitoring success and opportunities. <br />Santa Ana shall: <br />a. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2025. <br />TASK 5: MICRO CAMPAIGN: NATURAL DISASTER PREP <br />Objective: Continue implementation of previously approved comprehensive plan to <br />promote Ready OC's micro -campaign "Natural Disaster Prep" and increase awareness <br />of natural disaster preparedness among Orange County residents; particularly <br />earthquake and fire preparedness. <br />Task Description: Create, establish, and implement a plan to promote ROC's <br />emergency preparedness micro -campaign, Natural Disaster Prep. The plan will include <br />proposed activities, communications, and schedule. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop the micro campaign plan, identify partners, outreach channels, <br />activities, promotional materials, schedule, and/or budget. <br />b. Present micro campaign plan for the approval of Santa Ana Project Manager <br />Ready OC Statement of Work J `% �,` 13 <br />FY 24-25 r r r <br />CommunicotionslAB <br />