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b. Work with partners and stakeholders to acquire public spokespeople when <br />appropriate. <br />c. Plan, develop and produce any necessary video with approval from the Santa <br />Ana Project Manager. <br />d. Execute distribution in accordance with approved plans. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />TASK 7-A: IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (PRINT/DIGITAL) <br />(SUMMER/FALL 2024) <br />Objective: Develop and execute media relations activities to entice local print and <br />online publications to promote ROC program elements, initiatives, and activities. <br />Task Description: Develop and implement media promotions including, but not limited <br />to, management and enhancement of the Ready OC's messaging, values and/or <br />micro campaigns. Task includes ongoing measurement and tracking of promotional <br />elements. <br />Activities will include: <br />a. Conduct media outreach to targeted local publications (print/digital) to <br />achieve a minimum of two (2) earned or sponsored placements during the task <br />period. <br />b. Placement of a minimum of two (2) ROC stories on Behind the Badge website. <br />c. Working with publications and our partners to provide necessary information, <br />resources, and ROC spokespeople for any related media stories. <br />Responsibilities: <br />Comm LAB shall: <br />a. Plan and execute earned media outreach strategy for print/digital channels. <br />b. Execute distribution in accordance with approved plans. <br />c. Seek approval of Santa Ana Project Manager on earned media stories. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of Dec. 2024. <br />Ready OC Statement of Work 18 <br />FY 24-25 al vQ <br />CommunicalionslAS <br />