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EXHIBIT B-3 <br />FY24-25 SAFE OC STATEMENT OF WORK <br />General Information: <br />The following Statement of Work (SOW) defines the principal activities and <br />responsibilities of all parties for public outreach services to support the Safe OC (S4), the <br />local iteration of the national See Something, Say Something anti -terrorism public <br />awareness campaign. This scope of work shall stand as an agreement between the <br />City of Santa Ana (here -in -after Santa Ana) and Communications LAB (here -in -after <br />Comm LAB) for the contracted period. <br />Comm LAB will supply the following services: <br />Marketing: <br />• Brand Management <br />• Collateral (fact sheets, brochures, trifolds, etc.) <br />• Video Production <br />Digital Marketing <br />• Website Maintenance <br />• Newsletter Development <br />• Social Media <br />a. Content Development <br />b. Graphic Design <br />c. KPI reports <br />Advertising: <br />Social Media/Search Engine/Key Word ads <br />Paid Advertising <br />Earned Media: <br />• Broadcast Media Placements (English -language & Ethnic Media Outlets) <br />• Print Media Placements (English -language & Ethnic Media Outlets) <br />• Media/corporate promotions <br />• Media Training <br />• Public Information Support <br />Outreach -Education- Partnerships: <br />• Publicity Service Announcements (PSA) <br />• Local Stakeholder Outreach <br />• Elected Officials Outreach <br />• Partner Outreach <br />Project Management <br />• Project Administration Services <br />• Routine Meeting with S4 Strategy Team <br />• KPI Reports <br />Safe OC Statement of Work ��V�`\ <br />FY 24-25 !✓ <br />CommunicotionsrAB <br />