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Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and <br />social. <br />c. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon the fulfillment of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2025. <br />TASK 5: MICRO CAMPAIGN: CYBERSECURITY & SAFETY <br />Objective: Develop a S4 campaign to raise awareness about Cybersecurity & Safety. <br />Educate followers on the most up-to-date scams and how to avoid and report them. <br />Task Description: Implement a strategy to promote Cybersecurity awareness and how <br />to stay safe online. The plan will include outreach channels, partnerships, proposed <br />assets, communications, and schedule. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop the strategy to promote the S4 campaign. <br />b. Implement the strategy to promote the S4 campaign, contact partners, execute <br />online outreach, and develop promotional materials. <br />c. Develop an outreach timeline for the next year. <br />d. Begin to execute micro -campaign tasks in accordance with the approved plan. <br />Santa Ana shall: <br />a. Approve micro campaign plan for execution and provide input. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />TASK 5-A: CYBERSECURITY & SAFETY: STAKEHOLDER OUTREACH (04 24) <br />Objective: Build upon and expand existing S4 stakeholder database to conduct robust <br />outreach. <br />Task Description: Build upon and expand existing S4 stakeholder database to conduct <br />robust outreach to key partners, stakeholders, and potential partners who can assist in <br />the outreach, advertising, and communications of promoting awareness for S4 <br />campaign. This task includes: <br />Responsibilities: <br />Comm LAB shall: <br />Safe OC Statement of Work %� v r <br />FY 24-25 CommunicationsLAB <br />14 <br />