Laserfiche WebLink
Task Description: Develop and implement media relations strategy including, but not <br />limited to, the creation of media events, press conferences, distribution of press <br />releases, photos and video, as well as direct outreach to broadcast outlets to inform <br />OC residents about S4 program messaging and encourage reporting. <br />Activities will include: <br />a. Conduct media outreach to targeted broadcast outlets to achieve a minimum <br />of two (2) earned or sponsored placements during the task period. <br />b. Provide necessary support, resources, and dedicated S4 spokespeople for any <br />earned media opportunities. <br />c. Share earned story placements throughout S4 online and social channels. <br />Responsibilities: <br />Comm LAB shall: <br />a. Plan and execute earned media outreach strategy for broadcast channels. <br />b. Execute distribution in accordance with approved plans. <br />c. Seek approval of Santa Ana Project Manager on earned media stories. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2025. <br />TASK 8: PROJECT MANAGEMENT & PARTNER RELATIONS <br />Objective: Professional management of S4 program that strives to achieve all program <br />goals and meets or exceeds metrics. <br />Task Description: Provide overall program management and oversight including, but <br />not limited to meetings, monthly activity reporting, programming documentation, <br />research, regular communications, and presentations to Santa Ana Project Manager <br />and identified corresponding agency partners during this task order. Manage the <br />ongoing reporting and measurement of campaign data and maintain weekly and/or <br />monthly communication with the Santa Ana Project Manager. <br />Responsibilities: <br />Comm LAB shall: <br />a. Coordinate and manage monthly internal team meetings. <br />b. Coordinate, schedule, and manage any necessary meetings with local partners. <br />c. Provide monthly program reports to the Santa Ana Project Manager. <br />d. Provide monthly reporting on active campaign measurements. <br />e. Manage ongoing budget and program schedule. <br />Safe OC Statement of Work j �( _l� 21 <br />FY 24-25 CommunicationsLAB <br />