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b. Ensure all hosting, server, maintenance, and updates are maintained. <br />Santa Ana shall: <br />a. Provide any edits and/or additions for the ROC website. <br />b. Approve any update and/or additions to the ROC website. <br />Completion Criteria: <br />This task will be implemented throughout the performance period and when the Santa <br />Ana Project Manager signs the task completion letter. Completion is planned to occur <br />by June 2025. <br />TASK 3: SOCIAL MEDIA CONTENT DEVELOPMENT/MANAGEMENT <br />Objective: Develop consistent social media content based on messaging strategies for <br />Ready OC objectives and micro -campaigns. The content will be focused on increasing <br />users' post engagements and website traffic. <br />Task Description: Develop contemporary and engaging social media content in various <br />formats including graphics, memes, surveys, video, gifs, etc. This content will be used for <br />both the Ready OC's social media timeline calendar, as well as social media <br />advertising. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop 6-week social media calendars with draft respective imagery for Santa <br />Ana Project Manager approval. <br />b. The calendar will include social media platforms, date of publication, copy for <br />social media post, graphic, links, hashtags. <br />c. Schedule 6-week social media calendar meetings to review social media <br />calendar when needed. <br />d. Implement any updates and/or edits to the social media calendar. <br />e. Post time -sensitive content at the direction of the Santa Ana Project Manager <br />f. Provide 6-week social media KPI reports on post engagement, traffic, and trends. <br />Santa Ana shall: <br />a. Provide feedback and input for social media calendar. <br />b. Attend 6-week social media calendar meetings when needed. <br />c. Provide any time -sensitive social media messaging to staff when appropriate. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />Ready OC Statement of Work <br />FY 24-25 L r <br />CommunicationslAB <br />