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III <br />III <br />a SANTA ANA <br />En6B6EMEAT 9BiE <br />485% <br />WEB31TE PROEUIEW3:248,567 <br />TOP 5 PAGES: <br />1. Your Guide to the Heart of Orange County <br />2.Events <br />3. Fun Things to Do in Santa Ana: <br />Museums & Historic Sites <br />4. Eat <br />S. Digital Visitors Guide <br />11THES TO DO In SRHTR flDR29 <br />collaboration with Food, Fun & Faraway Places <br />INFLUENCERS & MEDIA HOSTED <br />Carpe Diem Our Way: 64.7K IG followers <br />Food, Fun & Faraway Places: 95.3K IG followers <br />SoCalFieldtrips: 22.9K IG followers <br />Sometimes Home:12K IG followers <br />Traveling Newlyweds: 73.5K IG followers <br />_ . <br />MEDIA EVENTS <br />International Food, Wine <br />& Travel Writers Association <br />Society of American <br />Travel Writers <br />• TravMedia International <br />Media Marketplace <br />Visit California Media Events <br />Los Angeles & Mexico <br />EARNED MEDIA <br />Travel Santa Ana's public relations efforts <br />earned media coverage in the following: <br />ADVERTISING K71 <br />• Expedia "Always -On" Campaign • Brand USA & Expedia <br />25,000 Room Nights <br />Canada Campaign <br />$3,893,227 in Hotel Revenue <br />5,098,072Impressions <br />222 Room Nights <br />• Expedia OC Campaign <br />$35,368 in Hotel Revenue <br />20,433 Room Nights <br />$2,482,500 in Hotel Revenue <br />Brand USA & Expedia <br />Mexico Campaign <br />Expedia Mexico Campaign <br />2,275,263Impressions <br />Room Nights <br />79 Room Nights <br />in Hotel Revenue <br />$22,920 in Hotel Revenue <br />� rs- <br />Brand USA Coast Magazine • Smart Meetings • Round Trip <br />CA Meetings + Events Houston Woman • Travel Itch Radio with Colleen Kelly , e <br />