Item 28 - Public Hearing - ZOA No. 20204-01 South Coast Technology Center

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Modification to CUP No. 2012-14 — Target ABC License Modification (3300 South Bristol Street) July 8, 2024 Page 4 of 6 capture a greater share of local spending. The sale of alcohol beverages for off -premises consumption at this site will provide an additional location in Santa Ana where residents can purchase alcohol which will ensure local spending. Public Convenience or Necessity Analysis: PCN requests are governed by Section 41-645.5 of the SAMC and Section 23958.4 of the Business and Professional Code. A PCN determination is required for this project because Target is located in a census tract where the ratio of existing retail off -premises alcohol licenses to population in the census tract exceeds the ratio of retail off -premises alcohol licenses to population in the county, resulting in an over concentration as determined by ABC. Target is located in Census Tract No. 741.07, which ABC allows a maximum of three off -premises alcohol licenses, while there are currently four active licenses per ABC. Per ABC, an "undue concentration" would occur if more than three off -premises licenses are within this census tract. It is important to note that, if CUP No. 2012-14-MOD-1 is approved, the existing Type-20 ABC license currently being operated by Target will be surrendered once the Type-21 ABC license is approved and processed by ABC and the Census Tract will continue to have a total of four ABC licenses. Table 3 below and Exhibit 6 identify the location of the existing off -premises alcohol licenses. The licensed establishments are located intermittently throughout the census tract, with the closest licensed premises (7-Eleven), approximately 0.4 miles from Target. Table 3: Off -Premises ABC Licenses within Census Tract No. 741.07 Premises Location License Type Distance 1 Target 3300 South Bristol Street Type 20 0.1 miles 2 7-Eleven 1441 W. MacArthur Boulevard Type 20 0.4 miles 3 Vons 3650 South Bristol Street Type 21 0.5 miles 4 World Market 1313 Sunflower Avenue Type 21 1.0 miles PCN requests are governed by Section 41-645.5 of the SAMC, and certain findings must be made in order to grant the PCN. Conversely, the inability to make these findings would result in a denial. Target has demonstrated civic participation by taking additional steps to seek community input via substantial notification efforts to the surrounding neighborhood. Target and staff both contacted the representatives of the South Coast, Republic Homes, and Metro Classic neighborhood associations to identify any areas of concerns due to the proposed application request, and no objections were received. Target will mitigate any potential detrimental effects, should any arise, by enforcing policies protocols, and alcohol -related training initiatives, to ensure that alcohol sales are handled in a responsible manner to deter crime, loitering, and any other activity that could be detrimental to the surrounding community. The addition of distilled spirits would add a substantial convenience to the surrounding community by adding to the food options at the existing market section of the store. The ability to purchase alcoholic beverages with other grocery items will offer customers a more complete shopping experience and will provide a service to Target customers by eliminating the need for an additional shopping trip to other off - sale alcoholic beverage establishments nearby. The proposed sale of alcoholic beverages for off -premises consumption would improve the overall functions of the business by enhancing the complete department store experience. Over 95- percent of the Target stores in California sell alcoholic beverages, and Target corporation implements its own policies to ensure the safe and responsible handling and sale of alcoholic