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Attachment 1 <br />Consistent and Supportive General Plan Goals and Policies <br />Land Use (LU) Element <br />Goal LU-2: Land Use Needs. Provide a balance of land uses that meet Santa Ana's <br />diverse needs. <br />The project is consistent with this General Plan Land Use Element goal, as the current <br />allowable uses are not meeting the community's needs. Office space demand has <br />declined and with this request, the ownership proposes to diversify and adapt to these <br />needs by establishing additional land uses within the specific development area. <br />Goal LU-3: Compatibility of Uses. Preserve and improve the character and integrity of <br />existing neighborhoods and districts. <br />Policy LU-3.4: Compatible Development. Ensure that the scale and massing of <br />new development is compatible and harmonious with the surrounding built <br />environment. <br />The project is consistent with these General Plan Land Use Element goals and <br />policies, as the goal for the site is to develop high -quality industrial buildings that would <br />revitalize the area and make off -site improvements to enhance the character of the <br />surrounding neighborhood. Additionally, the proposed improvements would also <br />feature reduced mass and scale, which would be more compatible with the <br />surrounding area. <br />Goal LU-4: Complete Communities. Support a sustainable Santa Ana through <br />improvements to the built environment and a culture of collaboration. <br />Policy LU-4.2. Public Realm. Maintain and improve the public realm through <br />quality architecture, street trees, landscaping, and other pedestrian -friendly <br />amenities. <br />The project is consistent with these General Plan Land Use Element goals and <br />policies, which support sustainable improvements to the built environment, maintain, <br />and improve public spaces through quality architecture, street trees, landscaping, and <br />other pedestrian -friendly amenities. As the ownership of the properties would <br />redevelop the site by providing high -quality development and extensive landscaping <br />along West Lake Center Drive, culminating in a passive park for the community and <br />visitors to the nearby field or church. These improvements would improve the public <br />realm, include pedestrian friendly amenities and support the built out environment. <br />Urban Design (UD) Element <br />Goal UD-1. Physical Character. Improve the physical character and livability of the <br />City to promote a sense of place, positive community image, and quality environment. <br />Ordinance No. NS-XXXX <br />Page 21 of 22 <br />