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Pyramid Group International, Inc. <br />3 SCOPE OF SERVICES <br />3.1 TASK 1. MASTER LICENSE AGREEMENT <br />Pyramid will develop a Master License Agreement that sets forth the basic terms and conditions upon which sites at City <br />parks are leased to cell tower companies or wireless providers. The agreement terms in the Master License Agreement <br />will not conflict with the requirements in the City of Santa Ana Municipal Code. <br />3.2 TASK 2. SITE LICENSE AGREEMENTS <br />In addition to the development of a Master License Agreement, Pyramid will develop a Site License Agreement (SLA) for <br />each site at City parks with a cell communications tower. The agreement terms in the SLAB will not conflict with the <br />requirements in the City of Santa Ana Municipal Code. <br />3.3 TASK 3. SUPPORT WITH NEGOTIATIONS <br />Pyramid will assist the City in the negotiations of existing agreements as well as new agreements. The Pyramid Team will <br />negotiate on behalf of the City or alongside City staff. In the negotiations, Pyramid's approach will be based on the premise <br />that, ultimately, it is not how much space is leased from the City, but instead, it is the value derived from such space. and, <br />the terms of each SLA. <br />Also, cell towers co -location will be addressed in the Agreements allowing for the use of one structure to mount or deploy <br />mobile telecommunications antennae belonging to more than one wireless service provider within a single location. With <br />cell towers co -location, the City can benefit from having multiple carriers located on one site/one tower. Thus, Pyramid will <br />make sure to include subleasing or colocation language in the Agreements to capture the revenue share from co -location <br />which the City is entitled to. <br />Furthermore, Pyramid will strive for the protection of City's rights under its current cell tower lease agreements as they <br />undergo revisions/renewals, and will negotiate more favorable lease agreements with the existing leasees. Like any basic <br />negotiation, price is determined by supply and demand. In optimizing the value of each site, Pyramid will take into <br />consideration the following: <br />• Lease Rates: Lease rates trend higher in more populated areas, some urban areas command completely different <br />lease rates, even though they are similar in demographics. Pyramid will research the lease rates for cities similar to <br />Santa Ana. <br />• Permits: Zoning and permitting requirements play a very important factor in the value of a site. The more liberal the <br />permitting standard, the easier it is to find several sites that meet a cell phone carrier or tower company's criteria. <br />Subsequently, a cell phone carrier/tower company will need to pay more for a lease in an area that has more <br />stringent standards than it would in one that has more lax standards, regardless of the size of the population. <br />Construction Limitations: An optimal site will have level terrain, with minimal or no ground or airwave obstructions <br />(i.e. tree cover). The more obstacles, the more expensive it is for a tower company to construct on a site. A tower <br />company/carrier will sometimes be willing to pay higher rent for a more suitable site, in order to avoid more <br />2 <br />