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Santa Ana Paeka a:4 ,'�rcreaGex CITY OF SANTA ANA Parks, Recreation, & Community Services Agency 2024 Santa Ana Fiestas Patrias Headline Level Partnership Mass Auto Group Program overview: Mass Auto Group ("Partner') will be providing $10,000 USD to the City of Santa Ana's Parks, Recreation, and Community Services Agency ("PRCSA") as a Headline Level Partner to support the Fiestas Patrias event on September 14 & 15, 2024 in exchange for providing exhibitor space for an event activation and marketing recognition. The allowable activation will provide the Partner with opportunities for city-wide community engagement, distribution of educational information, interactive activities, and giveaways for participants. Hosted during the event where City staff will be on site and present, the Partner will staff and facilitate their individual event component. Partner responsibilities: • Financial contributions of $10,000 USD per premium event, as outlined above, to be paid at least fourteen (14) days prior to event date • Activation footprint with vehicle display (approximately 10'x30') to be located in event footprint on Fourth Street between Spurgeon Street and French Street o Activation footprint to accommodate space for a 10'x10' tent and two stationary vehicle displays o Footprint set up to begin same day of event o All booth supplies, equipment, giveaways, staff and necessary security provided by Partner o Activation fully staffed and operating during all open hours of the event(s) • Seven (7) parade vehicles, with a convertible top or a pick-up truck, subject to approval by PRCSA, loaned to PRCSA for the parade on Sunday, September 15 • Provide promotional announcement video, no more than thirty (30) seconds in length, regarding Partner's involvement in the event(s) for PRCSA to display at Fiestas Patrias main stage a minimum of once per day. Video and message subject to PRCSA approval. • Partner grants City the right to use Partner's trademark(s), trade name(s), logo designs and company descriptions as prepared and delivered to City by Partner in any medium of advertising, marketing materials, and/ or promotional goods distributed in conjunction with the Event and in accordance with the Partner's usage guidelines. PRCSA responsibilities: • Headline level partnership inclusions at event o Designated exhibitor space (10'x30') located in event footprint on Fourth Street between Spurgeon Street and French Street o Minimum of two (2) stage mentions per day by event MC o Day -of event(s) social media acknowledgment in form of a story on @santanaparks o Pre-event(s) social media acknowledgement in form of a post on @santaanaparks to announce the Partners and involvement and activation at the event o Social media acknowledgment in caption of recap event post on @santaanaparks o Vehicle donation acknowledgement during parade script o Designated advertising printed signage provided by PRCSA with Partner advertisement, marks, and/ or reference, as supplied by Partner, on signage as appropriate for the THE CITY OF SANTA ANA 20 Civic Center Plaza • 2nd Floor - Santa Ana, CA 92701 (714) 571-4200 - Web Site: www.santa-ana.org/departments/parks-recreation