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CITY OF SANTA ANA <br />Parks, Recreation, & Community Services Agency <br />Fiestas Patrias 2024 Title Level Partnership <br />Santa Ana <br />Pa%&4®dR�Mt Estrella Communications, LLC. DBA K4EA Telerni_iod� 52 <br />Program overview: <br />Telemundo 52 (Partner) will be providing in -kind contributions valued at $35,000 <br />to the City of Santa Ana's Parks, Recreation & Community Services Agency <br />(PRCSA) as a Title Level Partner to support the Fiestas Patrias Event on September <br />14 & 15, 2024 in exchange for participation in the parade, exhibitor space at event <br />on Saturday, September 14, 2024, and Sunday, September 14, 2024 from 10am- <br />10pm, providing additional marketing/ broadcasting support, and on -air <br />promotions. <br />Partner Responsibilities: <br />• A value of $35,000 in -kind contributions will be made up of the following for <br />the Fiestas Patrias event: <br />o Four (4) live mentions of the City' s Fiesta Patrias Event during the <br />television show "Acceso Total," between September 9, 2024 and <br />September 13, 2023, between the hours of 11:30 a.m. and 12:00 <br />p.m., for 15 seconds each; <br />o Interview with City staff promoting the City's Fiestas Patrias Event to <br />air during the television show "Acceso Total," date of interview to be <br />mutually agreed upon in a signed writing by City and Partner; <br />o Promotion of the City' s Fiestas Patrias Event on the Partner Website <br />from September 4, 2024 to September 15, 2024 subject to City <br />content approval; <br />o Three (3) social media post promotions regarding the City's Fiestas <br />Patrias Event on the Partner social channels between September 4, <br />2024 to September 15, 2024 subject to City content approval; <br />o Up to three (3) car convertible(s) with talent to participate in the <br />Fiestas Patrias Parade event on Sunday, September 15, 2024 to run <br />from 10:00 a.m. to 12:00 p.m.; <br />o Partner talent Meet & Greet with stage appearance at Fiestas Patrias <br />Event on Sunday, September 15, 2024 at a time to be coordinated <br />with City's event staff; <br />0 10'x30' Fiestas Patrias Event activation with all supplies, equipment, <br />and gifts for attendees; <br />• Partner grants to City the right to use Partner's trademark(s), trade <br />name(s), logo designs and company descriptions as prepared and delivered <br />to City by Partner in any medium of advertising, marketing materials, and/ <br />THE CITY OF SANTA ANA <br />20 Civic Center Plaza • 2nd Floor • Santa Ana, CA 92701 <br />(714) 571-4200 • Web Site: www.Santa-ana.org/departments/parks-recreation <br />