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Event Production Agreement with POOF <br />And Purchase Order Contract with Sunbelt Rentals Inc. <br />September 17, 2024 <br />Page 2 <br />In May 2024, the Power of One Foundation submitted a Special Event Permit to host a <br />mariachi competition at the stadium. Recognizing its potential as a proof of concept, <br />PRCSA proposed co-presenting Fiestas Del Mariachi, Sunday, October 13. <br />The first half of the event will feature a free community talent showcase with local <br />mariachi groups, ballet folklorico, and participation from community organizations and <br />non-profits. In the evening, the stadium will transform into a vibrant music venue <br />featuring professional mariachi groups. <br />Under this agreement, the City could recover $9,005 for the normal stadium rental fee <br />and $118,548 for protective flooring rental. The City will use a competitively bid contract <br />through Omnia Partners (Contract No. 200601) to issue a purchase order to Sunbelt <br />Rentals. This complies with Santa Ana City Ordinance No. NS-3041, allowing <br />procurement from public agency contracts, minimizing delays and avoiding additional <br />bidding. POOF will cover the remaining event-related costs, estimated at $411,826, for <br />staging, entertainment, food & beverage, and security. <br />POOF has estimated the event will generate $775,950 of revenue. Once all costs are <br />fully recovered, the parties will enter into a strategic revenue-sharing agreement to <br />maximize returns. Beyond financial recovery, this event is poised to serve as a powerful <br />economic driver for the City, acting as a multiplier for local businesses by attracting <br />thousands of attendees, increasing foot traffic, and generating significant spending in <br />Santa Ana's surrounding areas. <br />This spectacular event will ignite the heart of Santa Ana, electrifying attendees through a <br />musical journey that blends the rich, soul-stirring rhythms of traditional mariachi with an <br />elevated VIP experience that includes floor seating and exclusive food and beverage <br />options from local vendors. POOF and the City’s aspiration is to bring together over <br />10,000 attendees for an epic day of music and entertainment with a wide range of ticket <br />packages; there will be something for everyone who wants to experience the best of <br />mariachi music in a phenomenal setting. <br />ENVIRONMENTAL IMPACT <br />There is no environmental impact associated with this action.