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Flores, Dora From:Alicia Rojas <aliciarojasart@gmail.com> Sent:Tuesday, To:eComment Cc:Lopez, Jessie; Hernandez, Johnathan; Vazquez, Benjamin Subject:10. Donation Agreement with The Frida Cinema to Sponsor the DTSA First Saturday ArtWalk (General Fund) Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links. Dear Mayor, Councilmembers and city staff, I hope this message finds you well. I am writing to express my strong support for funding and sponsoring the monthly Artwalk in Downtown Santa Ana, a vibrant event that serves as a cornerstone of our local culture, economy, and public art. This event brings together artists, local businesses, and families, creating a unique atmosphere that benefits our city in numerous ways. Economic Development Benefits: 1. Boosting Local Businesses: The Artwalk draws visitors from across the region, significantly increasing foot traffic to our downtown area. This influx of attendees provides a substantial boost to local businesses, including restaurants, cafes, and retail shops, fostering economic growth. A thriving Artwalk helps these businesses flourish, generating more sales tax revenue and contributing to the overall prosperity of Santa Ana. 2. Tourism and City Branding: As a cultural hub, the Artwalk enhances Santa Ana’s reputation as an arts-friendly city. By funding and sponsoring this event, we can attract more tourists and visitors, not just for the Artwalk itself but for other city attractions. This increased visibility puts Santa Ana on the map as a destination for cultural tourism, which can have a long-lasting impact on our local economy. Benefits for Artists: 1. Exposure and Opportunities: The Artwalk provides a vital platform for local artists to showcase their work to a broader audience. This exposure is crucial for emerging and established artists alike, offering them opportunities to network, gain recognition, and sell their artwork. Supporting the Artwalk means investing in our local talent and nurturing the creative economy. 2. Community Engagement: By participating in the Artwalk, artists can engage directly with the community, fostering a deeper connection between art and the public. This engagement not only enriches the cultural fabric of our city but also encourages residents to support the arts, contributing to a more vibrant and inclusive community. Benefits for Restaurants and Families: 1. Increased Patronage for Restaurants: With the Artwalk attracting a diverse crowd, local eateries experience a surge in customers during these events. This increased patronage supports the hospitality sector and encourages new and existing restaurants to invest in our city, enhancing Santa Ana’s culinary scene. 2. Family-Friendly Environment: The Artwalk is not just an event for art enthusiasts; it’s a family- friendly experience that offers activities for all ages. By supporting this event, we provide families with 1