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DTSA First Saturday ArtWalk <br />September 23, 2024 <br />Page 2 <br />4 <br />5 <br />8 <br />0 <br />(according to the 2023 Santa Ana Visitor Analysis conducted by Travel Santa Ana and <br />research company Zartico). It has significantly contributed to the revitalization of <br />Downtown Santa Ana by: <br />•Stimulating economic growth through increased foot traffic and support for local <br />businesses, hiring local vendors, and paying local artists. To date, they have <br />made $42,789 in payments to 144 local artists and musicians. <br />•Enhancing the City’s cultural landscape by providing a platform for diverse local <br />artists, as well as inviting highly-recognized artists from outside the City to foster <br />a vibrant arts scene, while expanding the event footprint. It has also led to the <br />revitalization of historic buildings and the opening of new galleries and creative <br />spaces. <br />To sustain and expand the positive impact of the DTSA First Saturday ArtWalk, staff <br />recommends that the City Council approve a one-year sponsorship allocation of <br />$150,000 to The Frida Cinema. This investment will enable the ArtWalk to: <br />•Increase event hours to further stimulate economic activity and cultural <br />engagement. <br />•Expand programming to include additional art forms and increase artist <br />compensation. <br />•Invest in public art installations to enhance the downtown area. <br />•Establish artist residency programs to attract and retain local talent. <br />By sponsoring this event, the City does not have authority to manage, program, or <br />advise on any of the activities of the DTSA First Saturday ArtWalk. The sponsorship will <br />be disbursed in monthly installments. In the event that the ArtWalk ceases its operations <br />before the completion of the one-year sponsorship term, the City will retain any unused <br />funding. <br />FISCAL IMPACT <br />Funding is available in the FY 2024-25 budget and funding for subsequent fiscal years <br />will be included in the proposed budgets for City Council consideration. <br />Fiscal Year Accounting Unit <br />– Account# <br />Fund <br />Description <br />Accounting Unit, <br />Account Description Total <br />FY 2024-25 <br />(Oct 2024- <br />Jun 2025) <br />01118810-62300 General Fund - <br />CDA <br />Contract Services- <br />Professional $112,500 <br />FY 2025-26 <br />(Jul 2025- <br />Sep 2025) <br />01118810-62300 General Fund - <br />CDA <br />Contract Services- <br />Professional $37,500 <br />TOTAL $150,000 <br /> <br />EXHIBIT(S) <br />1. Donation Agreement <br />2. DTSA First Saturday ArtWalk Presentation