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* S1 * 02/02/2024 * GLP 0482161 11 GREAT AMERICAN ASSURANCE COMPANY <br /> *D/B* 397946331 694948 <br /> b. Material Published with Knowledge of i. Infringement of Copyright, Patent, <br /> Falsity Trademark or Trade Secret <br /> "Personal and advertising injury" arising out "Personal and advertising injury" arising out <br /> of oral or written publication, in any man- of the infringement of copyright, patent, <br /> ner, of material, if done by or at the di- trademark, trade secret or other intellec- <br /> rection of the Insured with knowledge of tual property rights. Under this exclusion, <br /> its falsity. such other intellectual property rights do <br /> not include the use of another's advertis- <br /> c. Material Published Prior to Policy Pe- ing idea in your "advertisement." <br /> riod <br /> However, this exclusion does not apply to <br /> "Personal and advertising injury" arising out infringement, in your "advertisement," of <br /> of oral or written publication, in any man- copyright, trade dress or slogan. <br /> ner, of material whose first publication <br /> took place before the beginning of the j• Insureds in Media and Internet Type <br /> policy period. Businesses <br /> d. Criminal Acts "Personal and advertising injury" commit- <br /> ted by an insured whose business is: <br /> "Personal and advertising injury" arising out <br /> of a criminal act committed by or at the (1) advertising, broadcasting, publishing or <br /> direction of the Insured. telecasting; <br /> e. Contractual Liability (2) designing or determining content of <br /> web sites for others; or <br /> "Personal and advertising injury" for which (3) an Internet search, access, content or <br /> the Insured has assumed liability in a con- <br /> tract or agreement. This exclusion does service provider. <br /> not apply to liability for damages that the However, this exclusion does not apply to <br /> Insured would have in the absence of the paragraphs 14.a., b. and c. of "personal <br /> contract or agreement. and advertising injury" under the Defini- <br /> tions section. <br /> f. Breach of Contract <br /> For the purposes of this exclusion, the <br /> "Personal and advertising injury" arising out placing of frames, borders or links, or <br /> of a breach of contract, except an implied advertising, for you or others anywhere <br /> contract to use another's advertising idea on the Internet, is not by itself, considered <br /> in your "advertisement." the business of advertising, broadcasting, <br /> g. Quality or Performance of Goods - <br /> publishing or telecasting. <br /> Failure to Conform to Statements k. Electronic Chat Rooms or Bulletin <br /> Boards <br /> "Personal and advertising injury" arising out <br /> of the failure of goods, products or ser- "Personal and advertising injury" arising out <br /> vices to conform with any statement of of an electronic chat room or bulletin <br /> quality or performance made in your "ad- board the Insured hosts, owns, or over <br /> vertisement." which the Insured exercises control. <br /> h. Wrong Description of Prices I. Unauthorized Use of Another's Name or <br /> Product <br /> "Personal and advertising injury" arising out <br /> of the wrong description of the price of "Personal and advertising injury" arising out <br /> goods, products or services stated in your of the unauthorized use of another's name <br /> "advertisement." or product in your e-mail address, domain <br /> Copyright, ISO Properties, Inc., 2012 <br /> CG 00 01 (Ed. 04/13) (Page 8 of 20) <br />