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been thoroughly evaluated for environmental impacts, as well as for <br />market, fiscal impact, economic impact, and community benefits through <br />multiple analyses. The proposed specific plan establishes a foundation for <br />future developments within the specific plan area that provide a balance of <br />commercial and residential land uses, conforming to the General Plan's <br />DC-5 land use designation and the South Bristol Street Focus Area's <br />goals. The infill nature of the Project encourages smart growth by <br />conserving resources and locating new development in an already - <br />urbanized, transit -oriented area adjacent to or near major employment <br />centers. The Project conforms to all Vehicle Miles Travelled (VMT) <br />guidelines adopted by the City and enhances the City's image at a major <br />intersection leading into Santa Ana. <br />• Goal UD-1: Physical Character. Improve the physical character and <br />livability of the City to promote a sense of place, positive community <br />image, and quality environment. <br />o Policy UD-1.1 Design Quality. Ensure all developments feature <br />high quality design, materials, finishes, and construction. <br />o Policy UD-1.2 Public Art. Require public art as part of major <br />developments and the public realm improvements. <br />o Policy UD-1.4 Safety Through Design. Incorporate public safety <br />design features into private and public developments to prevent <br />loitering, vandalism, and other undesirable activities. <br />o Policy UD-1.5 Attractive Public Spaces. Encourage community <br />interaction through the development and enhancement of <br />plazas, open space, people places, and pedestrian connections <br />with the public realm. <br />o Policy UD-1.6 Active Transportation Infrastructure. Support the <br />creation of citywide public street and site amenities that <br />accommodate and promote an active transportation -friendly <br />environment. <br />• Goal UD-2: Sustainable Environment. Improve the built environment <br />through sustainable development that is proportional and aesthetically <br />related to its setting. <br />o Policy LID-2.1 Enhanced Public Realm Experience. Encourage <br />development to enhance the existing environment through the <br />use of creative architectural design and sustainable streetscape <br />treatments that are consistent on each corridor. <br />o Policy UD-2.2 Compatibility and Use With Setting. Employ <br />buffers and other urban design strategies to encourage the <br />Ordinance No. NS-3070 <br />Page 8 of 16 <br />