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Cost Proposal <br />RECOMMENDED ANNUAL NTE CONTRACT AMOUNT <br />Our recommended initial annual NTE contract amount is $100,000 for services outlined for Option <br />C and D in the RFP. This is based on the assumption that the desired mix of videos produced will <br />vary in length, location, and production value. We've provided sample flat free pricing to the right, <br />as well as a list of variables that could affect pricing. While we do not know exactly how many <br />videos will be needed, how long they will be, or the desired production quality, we believe this NTE <br />amount would provide Santa Ana flexibility and economies of scale to repurpose assets for use in <br />both options, for example. <br />Contract amounts are increased by 5% at each renewal period to account for anticipated inflation. <br />Actual prices and hourly rates for renewal periods will be negotiated with the City, and the increase <br />will not exceed CPI, as noted in the RFP. <br />$48,000 <br />300 <br />$160 <br />2025-26 <br />$48,000 <br />300 <br />$160 <br />2026-27 <br />$50,400 <br />300 <br />$168 <br />2027-28* <br />$50,400 <br />300 <br />$168 <br />2028-29* <br />$52,920 <br />300 <br />$176 <br />2029-30** <br />$52,920 <br />300 <br />$176 <br />2030-31** <br />TOTAL: $302,640 <br />OPTION D: <br />OTHER VIDEO SERVICES <br />$52,000 <br />432 <br />$120 <br />2025-26 <br />$52,000 <br />432 <br />$120 <br />2026-27 <br />$54,600 <br />432 <br />$126 <br />2027-28* <br />$54,600 <br />432 <br />$126 <br />2028-29* <br />$57,330 <br />432 <br />$133 <br />2029-30** <br />$57,330 <br />432 <br />$133 <br />2030-31** <br />TOTAL $327,860 <br />*first contract extension <br />**second contract extension <br />FLAT FEE FOR SERVICES <br />15-second reel <br />$1,500 <br />30-second live action video <br />$2,500 <br />30-second live -action video with motion graphics <br />$3,500 <br />60-second live -action video <br />$4,500 <br />60-second live -action video with motion graphics <br />$5,500 <br />90-second live action video <br />$7,500 <br />90-second live action video with motion graphics <br />$5,500 <br />5-minute video with up to three interviews <br />$12,000 <br />Location and length of shoots <br />Availability of b-roll footage provided by client <br />Number of interviews <br />Complexity of animation <br />Additional rounds of revisions beyond the standard of two (2) <br />27 <br />