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UMBRELLA 18. Material Published Or Used Prior To Policy b. Any other "personal injury" or "advertising Period injury" alleged in any claim or "suit" that also alleges any such infringement or a."Personal injury" or "advertising injury" violation of another's copyright, "title" or arising out of oral or written publication, "slogan" in your "advertisement". including publication by electronic means, of material whose first publication took 24. Insureds In Media And Internet Type place before the beginning of the policy Business period; or "Personal injury" or "advertising injury" arising b."Advertising injury" arising out of out of an offense committed by an insured infringement of copyright, "title" or "slogan" whose business is: in your "advertisement" whose first a. Advertising, "broadcasting"or publishing; infringement in your "advertisement" was b. Designing or determining content of web- committed before the beginning of the sites for others; or policy period. c. An Internet search, access, content or 19. Criminal Acts service provider. "Personal injury" or "advertising injury" arising This exclusion does not apply to Paragraphs out of a criminal act committed by or at the a.(1), (2) and (3) of the definition of "personal direction of the insured. injury". 20. Breach Of Contract For the purposes of this exclusion: "Personal injury" or "advertising injury" arising a. Creating and producing correspondence out of a breach of contract. written in the conduct of your business, 21. Quality Or Performance Of Goods - Failure bulletins, financial or annual reports, or To Conform To Statements newsletters about your goods, products or "Advertising injury" arising out of the failure of services will not be considered the goods, products or services to conform with any business of publishing; and statement of quality or performance made in b.The placing of frames, borders or links, or your "advertisement". advertising, for you or others anywhere on 22. Wrong Description Of Prices the Internet will not, by itself, be considered the business of advertising, "Advertising injury" arising out of the wrong "broadcasting" or publishing. description of the price of goods, products or services stated in your "advertisement". 25. Electronic Chatrooms Or Bulletin Boards 23. Intellectual Property "Personal injury" or "advertising injury" arising out of an electronic chatroom or bulletin board "Personal injury" or "advertising injury" arising the insured hosts, owns or over which the out of any actual or alleged infringement or insured exercises control. violation of any of the following rights or laws, or any other "personal injury" or "advertising injury" 26. Unauthorized Use Of Another's Name Or alleged in any claim or "suit" that also alleges Product any such infringement or violation: "Personal injury" or "advertising injury" arising a.Copyright; out of the unauthorized use of another's name or product in your e-mail address, domain b. Patent; name or metatag, or any other similar tactics c. Trade dress; to mislead another's potential customers. d. Trade name; C. Withrespect to Coverage C: e. Trademark; Newly Acquired, Controlled Or Formed f. Trade secret; or Entities g. Other intellectual property rights or laws. "Crisis management service expenses" arising out This exclusion does not apply to: of a "crisis management event" that involves any organization you newly acquire or form and that a."Advertising injury" arising out of any actual occurred prior to the date you acquired or formed or alleged infringement or violation of that organization, even if an "executive officer" another's copyright, "title" or "slogan" in only first becomes aware of an "event" or your "advertisement"; or "occurrence" that leads to such"crisis EU 00 01 0716 © 2016 The Travelers Indemnity Company. All rights reserved. Page 11 of22