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address. b. Company shall not accept ads or run ads in the Advertising Inventory with content that is deemed unacceptable by the City in accordance with Exhibit D. c. The City may make a demand to Company for the removal of any advertisement, commercial or noncommercial, which does not conform to this policy. Such demand shall be in writing and shall state the reasonable grounds for the demand. Company agrees to remove said advertising within twenty -hour (24) hours of demand by the City. 2. Exhibit "D" is hereby amended, and replaced with the following: UNACCEPTABLE CONTENT Company shall not accept or run advertising on the Advertising Inventory that contains Unacceptable Content, as determined by the City. Unacceptable Content includes but is not limited to the following: • Is lewd, profane, obscene, or indecent, as defined generally under California Pena/ Code sections 311 and 313, including any content that is violent or pornographic, explicit violent or sexual material, or depictions of violent or sexual acts; • Contains gruesome, graphic, or disgusting accounts or imagery; • Promotes the sale of products that are designed to explode and could cause damage to nearby people or property; • Promotes the sale of firearms or sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns; • Promotes the sale of other weapons that are designed or promoted as products that can be used to injure an opponent in sport, self-defense, or combat; • Is unlawful or that could facilitate the violation of any applicable law, regulation or governmental rule or guidance; • Offers or disseminates any fraudulent goods, services, schemes or promotions; • Demeaning or disparaging matter - Contains images, copy or concepts that actively denigrate, demean or disparage any individual or group; • Promotes the sale and use of tobacco and tobacco -related products. Tobacco means: (1) any product containing, made, or derived from tobacco or nicotine that is intended for human consumption, whether smoked, heated, chewed, absorbed, dissolved, inhaled, snorted, sniffed, or ingested by any other means, including, but not limited to cigarettes, cigars, little cigars, chewing tobacco, pipe tobacco, snuff; and (2) any electronic device that delivers nicotine or other substances to the Person inhaling from the device, including, but not limited to, an electronic cigarette, electronic cigar, electronic pipe, or electronic hookah; Page 2 of 4