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3/88 D~UE TO POOR CONDITION ORIGINAL DESTROYED <br />CITY OF SANTA ANA <br /> <br />PUBLIC INFORMATION OFFICER <br /> <br />DEFINITION <br /> <br />Under general s~:perv~sion, to conduct a comprehenslve publtc rela~£ons and public tnformatlon <br />program for the City and to do related work as assigned. <br /> <br />EXAS~LES OF DUTIES <br /> <br />Writes, edits, and performs research and layouts for the City newsletter. Prepares regular <br />news releases and develops, promotes and maintains contacts with all news media including <br />newspapers, magazines, radio, press and television. Advises the Mayor and members of the <br />'City Council, City Manager and department heads on matters pertaining to relations with <br />the public. Assists City Council, committees and commissions with the promotion of specific <br />?/ojects. Writes and distributes annual reports and newsletters and designs their format. <br />g~courages the distribution of City government information to all school classrooms. Designs <br />~blio Relations Program (both internal and external) to develop a thorough understanding <br /> ~ local government activities by citizens, public officials and City personnel. Maintains <br /> ~aison with community groups interested ~n City affairs; helps develop and coordinate work- <br /> shops and discussion groups. Answers inquiries orally and in writing relative to general <br /> City policies and procedures. Performs additional duties as required. <br /> <br />DISTINGUISHING FEATURES OF THE CLASS <br /> <br />Assignments under ~is class are received in the form of general or oral outlines and are <br />carried out with a high degree of independent creativity requiring the exercise of independen <br />judgment and initiative. The Public Information Officer acquires an intimate knowledge of <br />ell departments and their activities, all community projects under'way and proposed for the <br />future, and promotes public understanding and citizen participation' in City government. <br /> <br />MINIMUM BASIC QUALIFICATIONS <br /> <br />Graduation from an accredited college or university with a degree in public administration, <br />public relations, advertising, journalism, English or a related field and two years' experien, <br />in a responsible administrative staff capacity, advertising agency, news media management 'or <br />public relations firm. Additional experience may be substituted for education on a year-for- <br />year basis up to two years. <br /> <br />DESIRABLE KNOWLEDGE~ SKILLS AND ABILITIES <br /> <br />Knowledge of municipal organization and functions and the relationships within municipal <br />government and with other levels of government. Knowledge of the principles, practices and <br />techniques of public information and public relations work. Extensive knowledge of basic <br />principles, practices and techniques of professional journalism and art work layout and <br />report format. Ability to communicate clearly and concisely, orally and in writing.· Ability <br />to establish and maintain effective working relationships with other City officials, employee <br />municipal officials and the public. Ability to grasp cormmunity projects under way and be <br />capable of reporting such progess as it relates to City government and to the people. Posses <br />a high degree of creativity and be able to devise, interpret and create reports and pamphlets <br /> <br /> <br />