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the City. The major problem for thc present and likely future residents of Santa Aha is that a disproportionate percentage of the population will not be qualified for the jobs that are likely to be available. This means a continuation of the existing situation; the more skilled and better paid workers coming into Santa Aha from more desirable adjacent residential areas. DEMAND FACTORS POPULATION: There are two components of population growth: natural increase and migration. Natural increase is the net added population result- ing from the number of births minus the number of deaths. As illustrated in Table IV-3 the County's rate of natural increase in 1960 was 20 per 1,000 persons. In the last few years, the rate has droppedto 9 per 1,000 persons, resulting in an average annual increase of 14, 535 persons. Variation in the birth rate is the critical component of natural increase. The national birth rate has dropped from 2.4 in 1960, to 1.8 in 1973. The trend toward a lower birth rate can be expected to continue for the near future. The probable range of the natural increase for Orange County in the next five years is between 14, 000 and 15,000 per year. The City of Santa Ana's rate of natural increase in 1960 was 22 per 1,000 persons. As in the case of the County, Santa Ana's rate has dropped, but not nearly as much. The trend toward a lower birth rate has reduced the City's birth rate to 23 per 1,000 persons in 1973, as compared to 31 per 1,000 persons in 1960. The reduction in birth rates have resulted in an overall reduction in the number of persons per household in Santa Aha as well as the County. Will this trend toward lower birth rates persist ? Some believe that this is a temporary dip caused by the sudden impact of new birth control techniques. They hypothesize that marriage and child rearing are only being postponed to later ages, and that in a few years the dip will be over and a new cycle of later child bearing will continue with a moderate birth rate of around 2.6. Others contend that the low birth rate will persist and that it is a very significant indicator of a rapidly changing life style. This new life style is often referred to as the "new urban life style." The new urban life style is characterized by small family size, single adults, childless couples, and one-parent-one child families. It is also highly mobile and fluid, living and working around the clock. Migration is the major component of the County's net increase. 0000