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Table V-14. Projected GroSs H.ousing. Demand <br /> <br /> Households <br /> (Families <br />and Unrelated Housing Units <br />P0pul~t.ion* ''Individuals) Gross Demand** <br /> <br />1974 183,76~ 58,082 60,502 <br /> (59,992 Existing) <br />1975 185,390 58,813 61,264 <br />1980 193,500 62,468 65,069 <br />1985 200,150 · 65,308 68~027 <br />1990 206,800 68,I50 70,989 <br /> <br />Includes persons in group quarters. <br />Assuming a 4% yacancy of dwelling units. <br /> <br />~UAL~TATIVE DEMAND <br /> <br /> Qualitative demand rela~es to the distribution of the <br /> net quantitative demand for new single family sales housing <br /> and multiple unit housing by price and rent classes. The <br /> qual'itative aspects o~ new construction demand also relate to <br /> location factors, and determinable preference for structural <br /> typesj design, and amenities. If the new additions to'inven- <br /> tory are to be economically sound over the long term, they <br /> must be guided into the submarket channels indicated by the <br /> current market and fitted into the concepts of urban growth <br /> revealed by the analysis. For purposes of this analysis it <br /> is assumed that new housing that is qualitatively unsuited to <br />'Santa Ana's market demand forces that are operative during the <br /> forecast period under consideration will not be absorbed <br /> readily unless resort is made to saor.ifice pricing. Although <br /> -'the incremental'supply built annumlly in Santa Aha is relatively <br /> small, its magnitude in relation to the total volume of hous- <br /> ing, new and existing, offered in the market during that <br /> period may be predominant. Of course, the satis- <br /> faction of qualitative demand can assist in <br /> maintaining an orderly market; the introduc- <br /> tion of disequilibria in the form of differen- <br /> tially unacceptable housing creates instability. <br /> Available evidence strongly supports the view <br /> <br />O00087 <br /> <br /> <br />