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(Classification Specification) CITY OF SANTA ANA PUBLIC INFORMATION OFFICER DEFINITION Under administrative direction, develops, promotes and administers the City's public relations and public information program. EXAMPLES OF DUTIES Plans, develops, implements and maintains a comprehensive public relations and public information program; prepares regular news releases and develops, promotes and main- tains contacts with all news media including newspapers, magazines, radio, press and television; advises City management on matters pertaining to relations with the public; assists City cormnittees and commissions with promotion of specific projects; coordinates internal and external public relations programs to develop a thorough understanding of local government activities by citizens, public officials and City personnel; maintains liaison with community groups interested in City affairs; helps develop and coordinate varied public affairs workshops and discussion groups; establishes inter-governmental associations regarding pending legislation and other matters of interest or concern to the City; performs a variety of staff services and special assignments for the City Manager's Office; confers with and assists persons request- ing information or services or making complaints; investigates causes of complaints and in coordination with the City Manager and/or department heads, recommends appro- priate action to be taken; prepares comprehensive analyses and reports; and performs other related duties as required. DISTINGUISHING FEATURES OF T~IE CLASS Assignments under this class are received in the form of general or oral outlines and are.carried out with a high degree of independent creativity requiring the exercise of independent-judgment and initiative. The incumbent acquires an intimate knowledge of.all municipal activities, current and proposed community projects and promotes public understanding and citizen participation, in City government. RECOMMENDED MINIMUM QUALIFICATIONS Graduation from an accredited college or university with a degree in public relations administration, advertising, journalism, English or a related field and two years' responsible administrative/experience in an advertising news media management or public relations firm; or any equivalent combination of training and experience which provides the following knowledge, skills and abilities; Considerable knowledge of: municipal organization and functions and relationships with other levels of government; the principles, practices and techniques of public information and public relations work, professional journalism, report format. Ability to: establish and maintain municipal officials and the pub capable of reporting such progr, display.a high degree of creat art work layout and and in writing; employees, and be citizenry;