2003-011 - Levying an Assessment for the Downtown Santa Ana Business Improvement Area for the Year 2003

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Mission Statement Creatively plan, develop and manage a Downtown experience providing a culturally diverse, vibrant and prosperous urban destination. · · Ob]ectives Ensure that BID members are receiving true value and benefit from th eir Association. Become a credible voice with political and civic leaders, BID members and our customers. Attract and retain a prosperous business, arts and cultural community. Communicate effectively within the membership. Market the Downtown. Partner with the City to improve parking facHities. Evaluate, amend and implement new functional processes through a reorganizational effort. Ensure a safe environment. AdditionallY, the Association has undertaken a reorganizational effort to more formally establish an independent identity with a newly formulated set of Bylaws along with considerations on whether DSABA should form as a Non-Profit Corporation. The bullet-point outline for these new Bylaws has been submitted to the City Attorney for review. The Bylaws are expected to be put before the newly seated Board during the January 2003 meeting for consideration and adoption. The next steps for the Association will be to negotiate and enter into a Base Level Service Agreement with the City in which both parties delineate their roles, responsibilities and expectations in regards to the management and implementation of BID programs. 2003 Budget Plan The Downtown Santa Ana Business Association budget for calendar year 2003 was approved by the Association Board of Directors during its December 2002 meeting and is included for review and approval by the City Council (see Attachment C). The budget has been prepared into three distinct funds: Operating, Fiestas and Capital Improvement. The budget provides clear delineation of the revenue sources and the various planned expenses that will support the Resolution No. 2003-011 Page 4 of 10