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SECTION 15.3 PROMOTIONAL CHARGES <br /> <br />Landlord may provide or cause to provide a program of advertising Or promotional events which, in Landlord's <br />judgment, will serve to promote the Shopping Center. Landlord shall be compensated, out of promotional <br />collected by Landlord from tenants during each year for promotional services provided, in an amount equal to -five <br />percent (25%) of the promotional charges collected, on a non-cumulative basis. In no event shall Landlord be obi to <br />expend more than is actually collected from tenants. Any promotional services and personnel so provided under <br />the exclusive control and supervision of Landlord, who shall have the sole authority to employ and <br />Tenant agrees to pay to Landlord as Tenant's share of the cost of said advertising and promotional an amount <br />billed by Landlord monthly to Tenant based upon the same method of calculation of Tenant's share of co facilities <br />expenses as set forth in Section 7.3 above. Said promotional charges shall be deemed additional failure of <br />Tenant to pay same within five (5) days after being billed therefor, and without deduction or offset, carry with it the <br />same consequences as Tenant's failure to pay rent. Landlord may elect to terminate such program at e time. <br /> <br /> (b) Metro Town Square Merchants' Association. (Merchants' Association) is the <br />Association at the Shopping Center. Tenant shall forthwith become a member thereof and <br />good standing and will abide by the Bylaws and regulations and cooperate in the activities <br />the term of this Lease and any extensions or renewals hereof. The Bylaws of the Merchants' <br />from time to time in accordance with the procedure set forth therein, in which <br />precedence <br />over existing Bylaws of the Merchants' Association. <br /> <br />Merchants' <br />membership in <br />Association throughout <br />may be amended <br />amendments shall take <br /> <br /> (i) The purposes of the Merchants' Association is to encourage its <br />their customers, to follow ethical business practices, and to assist the business <br />centerwide advertising, and to obtain a comprehensive general <br />liability on behalf of the Association and its members naming the Landlord as <br />of the same type, form and issued by a company in accordance with the <br />evidencing insurance required to be carried by the Merchants' <br />not cancel, or materially change the coverage provided by such policy wi <br />written notice, in the event that the Merchants' Association fails <br />required, Landlord may (but without obligation to do so) at any <br />such insurance and pay the premiums therefor, in which event <br />Association individually for their pro-ram share of said <br />Landlord in connection therewith, and Tenant shall repay to <br />demand to Tenant for such payment. <br /> <br />deal fairly and courteously with <br />members by sales promotions and <br />injury and property damage <br />additional insured. Said policy shall be <br />set forth in Article X. The policy <br />contain a provision that the insurer will <br />giving Landlord thirty (30) days' prior <br />maintain and/or pay for any insurance <br />from time to time, and without notice, procure <br />shall charge members of the Merchants' <br />and any costs or expenses incurred by <br />within five (5) days following Landlord's written <br /> <br /> (ii) Nothing in the Bylaws or regulations of the <br />Lease or in any way shall affect the rights of Landlord. <br />covenants for the benefit of Landlord and said <br />anything to the contrary in the Bylaws or Articles of 1 <br />subject to any rights of other members of the <br />15.3(a) shall then apply, at the election of Landlord <br /> <br />Association shall be in conflict with the provisions of this <br />provisions of this Section 15.3(b) shall be deemed to be <br />and shall be enforceable by each of them. Notwithstanding <br />of the Association, Tenant agrees that Landlord may, <br />terminate the Association, and the provisions of Sections <br /> <br /> (iii) Any payments, charges, imposed upon the Tenant by the Merchants' Association in <br />accordance with the provisions and Bylaws o association, together with any adjustments thereto remaining unpaid at <br />the end of any installment period may be to the Landlord by said association. The Landlord may, but shall be <br />under no obligation to do so, accept and provide written notice to Tenant of said election. In such event, <br />the accrued dues, payments, charges or ~ items as adjusted, together with any promotional charges shall be deemed to <br />constitute additional rent which, in the of nonpayment thereof, shall be subject to the same remedies as are available <br />to Landlord for the collection of the minimum rent as set forth in Article XVllI. The election as provided above <br />shall not be exclusive, and all remedies available to the Landlord and/or association for the collection of the <br />association dues and/or charges shall still be available and enforceable. <br /> <br /> (c) Other Provisions. <br /> (i) The amount <br />Section 15.3 (a) or (b) wil <br />and (b) above may be <br />from time to time. <br /> <br />annual promotional charge/Merchants' Association dues payable by Tenant pursuant to <br /> is subject to interim adjustment. Such promotional charges specified in (a) <br />and other promotional charges may be assessed by Landlord as is reasonably necessary, <br /> <br /> (ii) In <br />instructions from <br />compliance <br />material cove~ <br />provided in <br /> <br /> to implement the various promotional programs, Tenant agrees and covenants to comply with <br /> ~rd as to the hours of operation during which said Premises shall be open for business. Tenant's <br />hours of operation as set forth either by letter or rules promulgated by Landlord shall be deemed a <br />and provision of this Lease agreement and subject to enforcement in the event of noncompliance as <br />XVlll. <br /> <br />shall <br /> <br /> All payments, charges, dues and assessments payable under this Section 15.3 shall be due and payable in <br /> on the first day of each month or as otherwise specified to tenant during the Term and, in all cases <br />paid without deduction or offset. Failure by Tenant to pay any such sums when due shall carry with it the same <br /> <br />Il <br /> <br /> <br />